In the fast-paced world of quality assurance engineering, Prathap Jonnadula stands out as a prominent figure. With an impressive background and an innovative leadership style, Prathap has made significant contributions to the entertainment industry. Currently serving as the lead QA Engineer at Crackle Plus, a leading video streaming service under Chicken Soup for the Soul Entertainment, Prathap is spearheading the development of a mobile device testing lab aimed at enhancing testing efficiency and agility.
His efforts at Crackle Plus have not gone unnoticed, with remarkable achievements that include improving testing workflows by 35%, reducing manual testing hours by 20%, cutting purchase costs by 70%, and lowering production issues to just 5%. Prior to his role at Crackle Plus, Prathap gained valuable experience as a Senior Software Engineer at AT&T, where he played a pivotal role in enhancing the performance of the quality assurance team through the introduction of agile methodologies and development best practices.
Prathap’s academic journey includes a Master of Science in IT & Management from the University of the Potomac, a Master of Science in Computer Science from Silicon Valley University, and a Bachelor of Technology in Computer Science Engineering from JNTU University in India. His dedication and expertise in the field have been recognized through various awards and certifications, such as the Emerging Testing Leader Award and the Certified Scaled Agile Practitioner designation.
Looking toward the future, Prathap envisions a bright path for the industry, with Crackle aiming to target an audience of 50 million within the next three years. Directv, the entity Prathap is closely associated with, remains at the forefront of the streaming industry, leveraging its unique content offerings and expanding advertising capabilities to stay ahead in a competitive landscape that includes giants like Disney+ and HBO Max.
When reflecting on success and entrepreneurship, Prathap emphasizes the importance of teamwork and making a positive impact on society. He believes that success transcends personal achievements and is rooted in using one’s abilities to effect change and lead a purposeful life aligned with values and passions.
In recent company news, Prathap’s company, Vedha Info Inc, made headlines by acquiring Redbox and introducing a new Ad Platform called Crackle CONNEX. These strategic moves underscore the company’s commitment to growth and innovation in the media and entertainment sector.
As the industry continues to evolve, Prathap remains at the forefront, utilizing cutting-edge technologies like AI in testing and championing initiatives such as the Mobile Device Lab revolution. With his expertise and vision, Prathap Jonnadula is shaping the future of quality assurance engineering and leaving a lasting impact on the world of entertainment.
For more information on Prathap Jonnadula and his endeavors, you can connect with him on LinkedIn at https://www.linkedin.com/in/prathap-jonnadula-22b886142/.